Basic advertising metrics

Advertising metrics glossary

Measuring your ad campaigns (e.g. display advertising campaign) can easily become overwhelming, especially with all the different metrics available. While some are more reliable and helpful than others, here's a list of ad metrics that you may encounter while running your campaigns.

Impressions: The total number of times your ad was shown.

Reach: The number of individual people who have seen your ad.

Cost per 1,000 impressions (CPM): The average cost to show your ad 1,000 times.

Frequency: The number of times your ads are shown to the same person within a definite period of time.

Amount spent: How much you have spent running your ad.

Clicks: The number of people who have clicked on your ad and were directed to your website.

Click-through rate (CTR): The percent of people who saw and clicked on your ad.

Cost per click (CPC): The average cost of each click from your ad to your website.

Formula: Amount spend divided by the number of clicks.