Creatives

Making sure your ad looks good

Creatives are the actual ads shown to your audience. You can add as many creatives as you like, at any time you like.

You can upload an image, design a creative, use a creative from a third-party provider or upload a video.


ADD CREATIVES

You can add creatives from the Create Campaign wizard and from the Campaign details.

Create Campaign > Creatives > Add Creative.

Campaign details > Creatives > New Creative

 

CREATIVE TYPES

In this step you choose what type of ad you want to create.

  • Upload
    Choose this if your ad is a single image or a video.

  • Build your Creative
    Also known as Native ads.

  • Third party script Creative
    When your ad is served by a third party provider.

  • Video

 

CREATIVE STATUSES

When you first add a creative it is in DRAFT status.

When a new campaign is confirmed or paid for, or you add a new creative to an existing campaign, the creative is UNDER REVIEW.

NCM's team will get an email notification and your creative will be either APPROVED or REJECTED.

You will be notified by email whether your creative is approved or in case of rejection, the reason why it was not. If your creative is rejected, you need to add a new creative.

APPROVED creatives automatically go to ACTIVE, ready to be served on the campaign start date.

ACTIVE creatives can be PAUSED and RESUMED by you at any time.

If all creatives under a campaign are paused, the campaign status will change to PAUSED.

Pause/ Restart Creatives

You can pause active creatives at any time. Pausing means the ad will stop being shown to anyone.

1) Open Campaign details > Creatives.

2) Click the Pause icon.

3) Creative status changes to PAUSED. If your campaign is live, and this was the only ACTIVE creative, the campaign status also changes to PAUSED.

4) You can Resume the creative whenever you like.

5) If the campaign was paused, you also have to Resume the campaign before it can start serving ads.

Important: Paused campaigns must be resumed manually before the campaign can start serving ads.

 

IMAGE CREATIVE/ DISPLAY

If you want to create your ad from just one image, click Upload your Creative.

You add creatives directly from the Wizard or under Campaign details > Creatives.

1) Select + New Creative

2) Select the Creative Type that is appropriate for you. If the Type of creative you are looking for is not available, check the Product step in the Wizard to see which are the Available Sizes.

3) Select Format. If the Format you are looking for is not available, check the Product step in the Wizard to see which are the Available Sizes.

4) Select the image for your ad. You can:
- Upload an image from your computer.
- Drag an image from your desktop.
- Select and image from your Library.

5) You can adjust and crop the image by clicking "Edit Image".

6) Add Details:
- Creative Name (only you will see this)
- Destination URL (what will happen when your ad is clicked)
- Third-party tracking URL (optional)

7) Select Complete when you are done.

8) Your new creative is shown in the list. Status is UNDER REVIEW.

Tip: By adding a creative to all Available Sizes, your campaign has a higher chance of reaching its goal.

 

BUILD YOUR AD - NATIVE ADS

You can build the creatives for your ad in a few simple steps. This type of creative is called Native. It will adapt to the look and feel of the website and the context it is shown in. A native ad usually contains an image, your logo, a headline, text and a link to your website.

You can add creatives directly from the Wizard or under Campaign details > Creatives.

1) Select + New Creative

2) Select a Format that is appropriate for you. If the format you are looking for is not available, check the Product step in the Wizard to see which are the available sizes.

3) Upload your company logo (100x100).

4) Upload your ad (300x420).

4) You can adjust and crop the image by clicking "Edit Image"

5) Add Details:
- Creative Name (only you will see this)
- Destination URL (what will happen when your ad is clicked)
- AdvertiseName (this will be public)
- Caption
- Call to Action button

6) Your new creative is shown in the list in DRAFT status.

 

THIRD PARTY SCRIPT CREATIVES

If you want your creative to be served via a third party provider, you can do so using the Add a Third Party Script option.

You add this type of creatives directly from the Wizard or under Campaign details > Creatives.

1) Select + New Creative

2) Select Creative Type > Add a Third Party Script.

3) Select Format. If the Format you are looking for is not available, check the Product step in the Wizard to see which are the available sizes.

4) Add Details and enter:
- Creative Name (only you will see this)
- Script

5) Select Save.

6) Your new creative is shown in the list.

 

VIDEO CREATIVES

If you want to use a video in your ad, you can do so using the Upload Video option.

As with any other type of creative, you add your video directly from the Wizard or under Campaign details > Creatives.

1) Select + New Creative

2) Select the size of the video.

3) Upload your Video.

4) Enter:
- Creative Name (only you will see this)
- Destination URL
- Tracking Script (optional)

5) Click Complete.

6) Your new video creative is shown in the list.