How often should people see my ads?

How to set a frequency cap

Frequency capping: A feature that limits the number of times your ads appear to the same person within a definite period.

The answer depends on the goals and objectives of your ad campaign. However, as a rule of thumb, you should set a frequency cap to avoid ad fatigue and to optimize your impression distribution throughout your campaign.

Please see the image below to set a frequency cap


Tip 1 👍

Balanced (recommended) : 3-5 impressions per week

Higher reach: 1-2 impressions per week

Higher frequency: 7-10 impressions per week