1. Help Center
  2. CAMPAIGN OBJECTIVES

How should I target if my campaign objective is brand awareness?

Our recommended tips based on your brand awareness objective

Brand awareness is designed for exposure and reaching people who are more likely to recall your ads.

  • Set frequency cap to 2-5 impressions every 5 days.

  • It's always advised to add call to action buttons to your ads, but keep in mind that the goal is not for people to necessarily click on your ads.