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  2. CAMPAIGN OBJECTIVES

How should I target if my campaign objective is promotion of a sale or event?

Our recommended tips based on your promotion objective

Your ads need to be running a few days before a sale or promotion to create a buzz.

  • Select relevant locations if applicable.

  • Set a higher frequency cap (e.g. 7-10 impressions/week) to show your ads to a smaller group of people and maximize awareness.

  • Be sure to include call to action buttons and create visually appealing ads.