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  2. CAMPAIGN OBJECTIVES

How should I target if my campaign objective is traffic?

Our recommended tips based on your traffic objective

You're looking for traffic, not sales or leads, so it's a way to get more people to your website (i.e. to consume your content).

  • Include a call to action button and design high-quality and appealing ads.

  • You can have a broad geo-target to reach more people.

  • Set frequency cap to 5-7 impressions/week.