How to design eye-catching creatives?

6 tips to help create visually appealing display ads

Tip 1 👍: Get colourful

  • Use complimentary colours (colours on opposite ends of the colour wheel).

    • E.g. if your ad's dominant colour is green, choose red as your contrasting colour.

  • Choose minimal, contrasting colour palette to catch your audience's eye.

    • Pick two or three main colours and stick to them.

Tip 2 👍: Keep it simple

  • For ad copy, less is always more. Try to stick to 10 words or less.

  • A good rule of thumb is to avoid all caps, cursive writing and text overlays as they can be distracting and likely drive your customers away.

Tip 3 👍: Avoid blank space

  • If you have a lot of blank space on your ad, include your value proposition.

    • discounted prices, promo codes or free shipping.

Tip 4 👍: Choose images wisely

  • Take time to consider the images you want to associate with your brand.

  • Choose high-quality and organic-looking pictures from sites like Pexels, Unsplash and Canva

  • Avoid stock images

Tip 5 👍: Don't forget a call to action (CTA)

  • CTA buttons have been known to increase click-through-rate (CTR) because they motivate and incite your customer to take an action.

  • Use a maximum of three words (sign up now, register now, shop now, learn more) and choose a bold, contrasting colour to make your words stand out.

  • A red CTA button don't always perform better.

  • Make sure the destination URL link is working properly.

Tip 6 👍: Use helpful online tools

  • Take the time to experiment with different ideas, colours, copy and templates

  • Use easy-to-use and free resources available if you don't have a graphic designer

    • Canva

    • Photoshop

    • Wordstream