View and understand your campaign's performance
When your campaign is live, your ad is shown to the targeted audiences.
In the campaign list you can see original budget, amount delivered, quantity, impressions, clicks and CTR (click-through-rate).
Statistics show how many times your ads are shown (impressions), clicks, views, completions, etc. are collected daily. They are also collected from a creative level.
On your Dashboard > Performance summary you get an overview of total statistics for all of your campaigns.
Total impressions: How many times your ads have been shown.
You can filter the chart on Start and End dates.
If you move your mouse over the chart, you can see more details
Total clicks: Number of times people have clicked your ads.
Total amount: Total amount delivered.
On Campaign details > Performance, you can find the statistics for each campaign.
CTR (click-through-rate): Percentage of all people who saw your ad and clicked on it.
CTR = Clicks/Impressions
On Campaign details > Creatives, you can see an overview of statistics per creative. You can use this information to see which ad is performing better and pausing the less performing ones.